... the programme

Key features of International Wine Business: 

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Business education focusing on specialist commercial knowledge for wine production. The degree programme is offered in close cooperation with leading wine industry representatives from Austria and abroad. There is also an emphasis on sales-related topics and associated export activities.

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Career options for graduates of International Wine Business:

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After completing the programme, students can pursue a career in the following organisations:

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• Wineries in Austria and abroad

• Family-owned businesses

• Cooperative associations

• Import and export businesses

• Specialist retailers

• Industry associations

 

Professional tasks:

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Programme graduates are in a position to assume a wide range of responsibilities in the winemaking industries in Austria and in other countries. They are able to understand and manage the interactions between various operations, providing extensive support ranging from product planning to marketing.

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Qualifications: 

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Graduates will possess detailed knowledge of management, marketing, winemaking, oenology and sensory perception. They will also have developed analytical and intercultural skills, as well as collecting practical experience in the course of a work placement. 

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